Krysia Boinis in her happy place, the garden; Kristine Keheley in her happy place, the easel
Originally published on the Free People Blog.
Vapour founders Krysia and Kristine share how they met, inspirations, challenges and what the word "free" means to them with Free People.
Here is an intimate portrait of two women who have been committed to the pursuance of true natural beauty long before it became the trendy thing to do, thanks in part to the magic of Taos, New Mexico (their base) and their beautiful and genuine talent.
Krysia Boinis understands the power of plants and the alchemy of using simple, potent ingredients to create a product that is greater than the sum of its parts.
Kristine Keheley is an established fine artist and sees color as a language with life force. Her masterful blending of natural mineral pigments creates Vapour’s palette of modern, classic Fine Art Infused Color.
Tell us the story of how you (Krysia and Kristine) came to find each other?
Kristine: We’ve been working together since 2000. I began in production for Krysia and her partner’s natural lip balm company. After about a year I became interested in formulating and tapped a natural vein of talent there, by experimenting with our product expansion from natural lip care into cosmetics and skin care. In 2008 Krysia and I began what today is known as Vapour. We collaborate on its vision, always infusing our desire to be both an inclusive and progressive company.
Why pursue natural beauty?
Krysia: Natural beauty is an intangible quality, a state of being that radiates from within. It’s worth pursuing because it’s authentic and it can’t be contained. I’m drawn to cultivate it inside and out with mindful choices and practices, and Vapour is one way I’m able to share it with others.
Kristine: The world benefits from a shift toward organic farming. That reasoning is based on environmental common sense and also a respect for the healing power of plants. The ingredients can be challenging to work with but that effort translates into a soulful creative vibe in all Vapour products.