After going deep with Vapour names in February, I started to vibe on all of the intention behind each one of the products here at Vapour. I spent some time with the Vapour training manual and saw a term that intrigued me: Light Reflective Technology; sounds like a fancy mirror or a solar powered flash-light. How do you put technology on your face? And why?
Spending time with Vapour co-founder Krysia Boinis answers my questions quickly. Krysia puts it simply, “Some of our ingredients are designed to utilize available light and allow light to play off the skin.” The two main light-enhancing ingredients are: Mica (which I recently became familiar with thanks to a super cool hike we have here in Northern New Mexico) and Camellia seed oil.
According to the Vapour glossary, mica "is a natural mineral approved for cosmetic use, including the eye area. Mica is iridescent and reflective, imparting a lovely shimmer to the skin." It’s true, holding a piece of mica in your hand in broad daylight means to squint against the shimmer that mineral and sun create together. Putting mica on the skin is something I would have never even conceived of, which is why Krysia and Kristine have their jobs and I have mine. This is straight-up magic: after the mica is cut with a laser to reflect a specific part of the light spectrum, mixed with organic ingredients into a Vapour formula and applied to your skin, it flashes any number of colors of the rainbow…violet or gold or crimson.
Camellia seed oil, according the Vapour glossary is “an antioxidant and skin brightener, a deeply penetrating dry oil which gives skin a beautiful texture and glow.” The fun and informative website oilhealthbenefits.com has loads of interesting information about the benefits of Camellia oil, also known as tea seed oil. Because of its antioxidant powers, it does wonders for the hair and skin and has even been associated with stopping proliferation of three different types of cancer: colon, uterine and breast. Camellia oil reduces what’s called “oxidative stress,” the stress created by imbalance that prohibits the body from counter-acting free radicals. Camellia oil can also boost immunity because of its micro-nutrient content. You guys, camellia seed oil is only one of the 24 oils in the Vapour ingredient glossary, and each oil used brings different nourishment to the skin.
Reflecting, light and glow are all important components of Vapour’s take on beauty. The word “matte” comes up in my conversation with Krysia and she says, “We have a different idea about what healthy, beautiful skin looks like.” In Krysia’s opinion, matting down the skin accentuates dryness and wrinkles and looks lifeless and flat. She believes that luminosity is the most beautiful expression of healthy skin. "Who decided flat pancake make-up looks like gorgeous skin?" Krysia queries. Good question.
It’s truly a great compliment to be told, “You’re glowing.” It references looking joyful, healthy, and in love. Talking more about luminosity Krysia says, “the lit-from-within look of Vapor is flattering to all ages and all skin tones.” This look keeps your skin looking dewy and vivid and is meant to complement the natural beauty of the wearer. “It’s an enhancement,” says Krysia, not “something other.” As Krysia says, “Even if you have layers of Vapour on, I can still see your skin. I can still see you.”
I can’t help but think of a kaleidoscope. Kaleidoscopes are simple in their quest for beauty, it’s just the shape of the thing in combination with light, loose colored objects and mirrors that transports the looker into a realm of imagination. Further investigation on the etymology of the word kaleidoscope leads me back to the land of Ancient Greece. According to the online etymology dictionary, the literal translation of the word is “observer of beautiful forms;” sounds like a good definition of a Vapour face looking in the mirror.