I’ve had a sneaking suspicion since its inception that
Vapour was a global brand in the making– and this past weekend I got a true
glimps of the possibilities ––
Vapour, just 5 months old, is stretching its reach North to
Canada and launching on Canada’s home shopping network; The Shopping Channel .
Friday
Model casting—Eric and I had scheduled 2 hours to see about
50 women ages 20 thru 50 something.
So many amazing models showed up for the casting and narrowing it down
to just 5 models was really tough! My thanks goes out to all the great ladies
who braved the frigid cold to come meet with us. Models were saying Vapour felt
like nothing they’d ever tried …so weightless and emollient on the skin. One model emailed that she could not
stop looking at herself in the rear view mirror on the way home…and that she
nearly had a car wreck….”But,” she said, “ my skin had never looked better!”
Vapour had just gone live on theshoppingchannel.com and TV
promos were scheduled to run later in the day…when low–and–behold Carmela came
running in with news that moments after the site went live Vapour was already
flying off the web shelf!
Saturday
Theoretically our “day of rest” before show day…was spent
prepping show line-ups, and
locking our keys in the rental car with the engine running… never a dull
moment!
Sunday
Our day began at 4:30am–– an ungodly hour for Beauty! It was
going to be a 19 hour day at the studio––It was bitter cold and it was snowing.
I loaded up on Stratus and Atmosphere to protect my skin and headed off to the
studio. Would everyone be tucked in their beds or gathering with family at
Church? Would any one tune in? We were up against the Grammy’s later in the
day––would it matter?
We were scheduled for 5+ hours of airtime on Sunday and
before the first full hour had passed we began to sell out of several items!
…CANADA ROCKS!… Eric was on fire! Models were gorgeous! Everyone at the network
was Amazing! Half way through the day we were virtually sold out of Everything!
I was on the phone with Greg, my adorable husband, who was at the factory to
see what we had in stock so we could prepare to ship more to Canada on Monday….
Eric with the Canadian Vapourettes
Alexis models Mesmerize
Susan Before and After Atmosphere
