Behind the scenes: Natural carmine and mineral pigments; Carmine contributes to Siren Lipstick’s rich variety of shades
What Vapour does NOT use is also interesting:
Vapour never contains coal tar or petroleum-derived FD&C pigments like some cosmetics claiming to be “natural.” Anyone with sensitivity to petroleum products should check labels for colors with numbers such as Red 40, Yellow 6, etc. These colorants have long been suspect and many have been banned since their inception in the early 20th century, because of proven toxicity dangers.
These dyes are also used in foods and many health experts believe they should be strictly avoided. Health concerns range from tumor growth, neurotransmitter alteration, endocrine disruption and ADD in children. In 2008 a UK ruling banned six specific food colorants. Despite the ban in the UK, the US continues to use these colorants. The UK has required companies like McDonalds and Fanta to use vegetable colorants in their products. In the US, Fanta orange soda is dyed with Red 40 and Yellow 6. In the UK it is dyed with pumpkin and carrot extract. Artificial colors aren’t necessary, just cheap and consistent without effort, no matter the health risk.
However, Vapour never contains plant colorants, either. Water-based, plant pigments are an interesting way to color cosmetics except that using anything water-based means that aggressive bactericides are necessary to keep the product safe for use. Those chemical bactericides, such as parabens, are not necessary in Vapour because our products are all completely water-free. By designing formulas without water, we eliminate the need for harsh preservatives, which can be detrimental to your health.
Vapour is about quality and sophistication of color, and we choose to create that from a base of sound and safe choices.
—KRISTINE KEHELEY, VAPOUR CO-FOUNDER