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What's In A Name: How Vapour Shade Names Are Born
By Ashleigh Beyer, Vapour BlogGirl
Behind the scenes: New shade development and the naming process As a writer looking through the Vapour canon of beauty, I can’t help but notice the names of the products and shades. Questions like: “What’s in a name?” and “Who names these products and how?” leads me to the doorstep of Vapour Co-Founder and Formulator Kristine Keheley’s Southside loft. Large abstract paintings recently taken down from a show in a local salon are layered over Kristine’s living ro ... read more

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