We’ve all heard the saying, “You are what you eat” and, as far as food is concerned, most people are taking a closer look at what they consume every day. Yet very few women consider that the lipstick they wear is ingested just as food is. Some statistics say that 3 to 7 pounds of lipstick may be consumed by the average woman in her lifetime, depending on how often she re-applies. That’s as much as five pints of Ben & Jerry’s ice cream!

In addition to the usual lineup of chemicals and toxins present in most cosmetics, many of the colors used in conventional lipsticks have been found to cause cancer in lab tests. Can you believe it? Women have been applying and re-applying toxic ingredients to their lips for years, and ingesting them!

Even some companies that use mineral pigments, instead of chemical colorants, are using irradiated minerals. These pigments are bombarded with radiation to disinfect them before use, even though it is just as effective to use a not-toxic method called High Temperature Disinfection. Who wouldn’t feel safer knowing their lipstick contains all natural mineral pigments that have been super-heated, instead of being polluted with unnecessary radiation?

It’s easy to see why so many women are falling for Vapour Organic Beauty’s Siren Lipstick. Siren is made with 70% Certified Organic ingredients and 30% natural vitamins and non-irradiated mineral pigments. Siren is designed to protect your lips from moisture loss and environmental assault while delivering hydrating Myrrh, Rose buds, healing Lemon Balm, antioxidant Pomegranate, soothing Jojoba oil and Camilina oil, which is rich in essential fatty acids.

So ladies, what’s on your lips?